In this sense, it is a key driver of economic, technological, and cultural change in the media environment. It takes completely separate ideas and smashes them together, so that were left with one big idea. You can view samples of our professional work here. Technology convergence the convergence of media access technologies and formats. Take a quick interactive quiz on the concepts in what is media convergence. The smartphone as an example of convergence of culture.
For example, news organizations no longer simply provide just print or. Media convergence communication oxford bibliographies. Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and deconvergence. Media researchers have been interested in the problem of media convergence since the 1980s. Media convergence is different media sources joining together and becoming one. In general, media convergence falls into four general categories that will be covered in this bibliography. Identify examples of convergence in contemporary life. Blending companies to create new types of industries. Pdf media convergence concepts katarzyna kopeckapiech.
Media convergence essay sample sample essays online. Introductory works, business enterprise convergence, technology and. This is not an example of the work produced by our essay writing service. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Its a natural result of the media convergence weve seen happening for decades. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. If you are very young, and grew up with smartphones and other connected devices, it may be a strange concept. The internet, digital media, and media convergence. Convergence culture media technology and culture change. A tablet computer is another example of technology convergence. Convergence is a word that manages to describe technological.
A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. This process is constantly evolving and progressing, spreading across multiple media platforms allowing for effortless communication and interaction across the globe. Defining media convergence the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels.
For example, on reality television shows, such as dancing with the stars or american idol, producers. An example of technology convergence is smartphones, which combine the functionality of a telephone, a camera, a music player, and a digital personal assistant among other things into one device. This has drastically change the way we consume media, people now think and behave differently because of this change. Convergence definition of convergence by merriamwebster.
Media convergence presentation linkedin slideshare. University of phoenix material media convergence worksheet write brief 250 to 300word answers to each of the following. Network convergence is the efficient coexistence of telephone, video and data communication within a single network. Media convergence is a phenomenon involving the interlocking of computing and information technology companies.
Media convergence is the intersection of all media such that one cannot clearly define where one media begins and another ends. Media convergence transmedia storytelling britannica. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Have you ever watched tv, surfed the internet, and texted a friend at the same time.
With it the volume of information and entertainment available is way, way higher, the. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. As both these strategies have been adopted by companies in the media and communications sector at different points in time, from the viewpoint of the sector, media deconvergence is a process that occurs as a reaction, but also in parallel to, the convergence of media markets. Convergence definition is the act of converging and especially moving toward union or uniformity. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms.
This concept can be explained more clearly using the example. All these conveniences are brought by media convergence, which is made possible by the presence of the internet. However, in certain cases, convergence and collaboration among these competitors are beneficial for both. The emergence of the particular and somehow defined vision of media convergence. Media convergence is the merging or joining together of previously. In this book, these privileged meanings of media convergence are. Media convergence is the joining, or converging, of distinct technologies into one. The use of multiple communication modes on a single network offers convenience and flexibility that are not possible with separate infrastructures. The term is used to describe a new era of transition where new and old media collide. For example if you wanted to read a newspaper you didnt have to buy a printed newspaper you could read it on your smart phone. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies.
Media convergence, phenomenon involving the interconnection of information and. The concept of media convergence ololadeganiyualabi. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices include both the consumption and creation of media. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. In the context of media and communication, convergence is the tendency of separate media technologies, cultural forms, andor social practices to come together to perform similar functions and make new hybrid media systems. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black. Dvd digital video disc music and highdefinition television hdtv, and. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. Examples of convergence network society and the media.
Convergence and divergence in media different perspectives process ends, another starts and convergence and divergence can therefore follow after the other as well as running in parallel. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Media convergence essay example topics and well written. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. Convergence is the process where several media channels come together to exist and operate in synergy. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. Media convergence media convergence transmedia storytelling. Produsage is the type of userled content creation that takes place in a variety of online environments, open source software, and the blogosphere. For example, people may view the same videos on their phone or their. This edited volume explores different meanings of media convergence and deconvergence, and. Media convergence and the marketplace introduction convergence essentially means that different types of media are converging with one another which means that they are studentshare our website is a unique platform where students can share their papers in a. A convergence is basically seen in every persons cell phone.
Take, for example, the smartphone from the lessons opening. When the value of an asset, indicator, or index moves, the related asset, indicator, or index moves in the other direction. Media convergence meets deconvergence springerlink. Prime example of this is books, newspapers, and magazines. This is a perfect example of convergence culture because the production of this video demonstrates that the lines between each partys role in the media are blurred. Download file to see previous pages apparently, nowadays, it is a different thing because people can watch movies through their ipads, or smartphones, and they can even call relatives through the use of a laptop with an internet connection. It is important to consider the fact that much difficulty and disagreement had arisen in defining the term. University of phoenix material media convergence worksheet write 250 to 350word answers to each of the following questions in the matrix. Numerous books, chapters, and articles have been written on the topic of. Convergence culture is a term coined by henry jenkins in his book convergence culture. Networked digital media in everyday life, book by graham meikle and sherman young. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar.
Define convergence as it relates to mass media and provide some examples of convergence youve observed in your life. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. During the week, read your classmates posts and then post. This is identified in this chapter as the core piece and meaning of convergence. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.
Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Throughout contemporary society, the rapid development of technology has led to the phenomenon of digital media convergence. Critical viewpoints, for example, stress that media convergence has. Describe the five types of convergence identified by henry jenkins and provide an example of each type that youve noted in your own experience. Through innovation this is starting to have wider reaches on so many devices. An example of convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a book on your mobile. New media while uncontrolled development of technology brings about the dark side where advancement of technology like adaptation of non renewable power energy source has wounded the environment greatly and threatens our existence. Questions answers what is meant by the term media convergence with regard to technology, and how has it affected everyday life. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Today it feels natural to have all media in a single device, but there was a long process to get to that. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies. The different types of media, including print, radio, television and internet, are in direct competition for advertiser market share. Most theorists agree that in general terms, convergence means coming together of two or more things, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together grant and wilkinson, 2009.
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